James founded Forté in 2014, drawing on decades spent working directly with timber – from crafting custom kauri furniture to running the family sawmill. That hands-on experience taught him what timber could do when properly sourced, precisely manufactured, and finished with craft and care.  

Forté grew from a simple principle: to create refined timber surfaces that balance beauty and enduring quality without compromise. Today, James leads the business with the same focus on quality and performance that defined his early work, ensuring every product meets standards he'd specify for his own home. 

Outside of work, he's usually found in the garden, working on a DIY project, or spending time with his beloved grandchildren. 

Having grown up around the family business, Jonas has been part of Forté for his entire career – gaining experience across almost every area, from warehouse operations and product development to IT systems and customer service. This broad experience has shaped his deep appreciation for both the craft behind Forté’s products and the people who make it all happen. 

As General Manager, Jonas helps guide our strategy, growth, and people across New Zealand and Australia. He’s passionate about seeing clients bring their architectural visions to life using Forté timber, and is continually inspired by the creative energy and drive of the team. 

Beyond work, Jonas enjoys spending time with his family, sharing good food, and making the most of the outdoors – whether in the garden, at the coast, or planning the next home project. 

With over 16 years at Forté, Carlo has played a key role in the development and innovation of high-performance timber products.

As Product Lead, he focuses on advancing and refining our range to ensure every product meets the highest standards of quality, performance, and durability. He enjoys tackling complex challenges, exploring creative solutions, and staying ahead of market trends and emerging technologies.

Outside of work, Carlo enjoys spending time with his family and keeping busy with hands-on projects. He has a strong interest in architecture and design, and enjoys gardening, cars, fishing, travelling, and discovering new foods.

Jamie holds 18 years of experience in sales and account management. Drawing on his extensive background, he manages commercial trade accounts ranging from installers to large-scale construction companies and developers, while leading Forté’s team of trade account managers.

Outside of work, Jamie enjoys gardening, staying active, and raising his son, who he considers his greatest achievement.

Gaius joined the family business in 2012 and now leads Forté’s Sales team, working closely with architects, builders, and homeowners to help bring their projects to life. Passionate about making it easier for people to create beautiful, low-maintenance spaces, he combines deep product knowledge with a practical, solutions-focused approach.

Alongside the team, Gaius is involved in product selection and development, drawing on his extensive understanding of timber flooring to balance design appeal with long-term performance.

Outside of work, he enjoys time with his wife and two kids, staying active in the gym, mentoring, and sharing ideas with other business leaders.

Johnny joined Forté  with over 10 years of hands-on experience in both commercial and residential building projects. He works closely with a diverse range of trade customers – from installers to design & build crews and builders – providing tailored support, expert product advice and technical guidance. 

Outside of work, Johnny is a father of three teenagers, a keen DIYer, and enjoys home improvement projects and building things from scratch. He’s also an avid NBA fan and loves watching basketball games. 

Felix has grown through almost every part of Forté – from the warehouse floor to customer care, showroom sales, trade, and commercial specification. This hands-on experience has given him a deep understanding of the customer journey and what it takes to deliver exceptional results at every stage. 

In his current role, Felix leads Forté’s Specification Team and works closely with developers, architects and designers on major projects across New Zealand. He’s passionate about building strong relationships, sharing knowledge, and supporting the team to continually raise the bar. 

Outside of work, Felix enjoys being outdoors and keeping active – whether that’s fishing, surfing, running, hiking, golf, or lifting weights. He’s also a keen cook and an avid sports follower. 

Katrina has over a decade of experience in high-end specification. She spent eight years at Atelier specialising in luxury furnishings before joining Forté, where she supports architects and designers in bringing their visions to life with the right technical solutions and carefully selected products.

Raised in Latvia and a graduate of Sydney Design School, Katrina has a deep appreciation for natural materials and refined detail. Outside of work, she enjoys staying active and exploring nature with her two children.

Having grown up surrounded by the Forté brand and instilled with a love of timber, Gideon now works as a Specification Consultant across the North Island – helping architects and interior designers bring their projects to life. He enjoys being involved from the early design stages, seeing ideas evolve into completed spaces, and showcasing the beauty and functionality of timber throughout. 

Outside of work, Gideon can often be found perfecting his golf swing, watching rugby or the NRL, or spending time with friends – ideally somewhere sunny, with a cold drink in hand. 

With over 10 years’ experience in marketing across the architecture and construction industries, Daniel brings a deep understanding of how to connect design-led brands with their audiences. His background spans project management, workplace strategy and brand development – giving him a well-rounded perspective on both creative storytelling and business strategy. 

As Forté’s Marketing Manager, Daniel oversees the company’s marketing and brand direction, ensuring every touchpoint reflects our values of craftsmanship, quality and enduring design. 

Beyond work, Daniel enjoys photography and has a keen interest in architecture and design. He also values time spent with his family. 

The first point of contact at our Auckland Experience Centre, Courtney helps clients bring their design visions to life through personalised consultations and expert product advice. She focuses on building strong relationships and ensuring every project is as seamless as it is inspiring.

Courtney came to Forté having previously worked as a shop manager and colour specialist in the paint industry, giving her extensive knowledge of coatings and colour technologies. Courtney also holds a Diploma in Interior Design from the Interior Design Institute.

Outside the showroom, she loves staying active at the gym, trying out new restaurants, and spending time with friends.

Bernie has over 14 years’ experience in Marketing and Communications, with extensive expertise across content, campaigns, product and digital marketing. Her background spans the tertiary education, horticulture and building industries, bringing a well-rounded perspective to her work.

During her time at Forté, Bernie has progressed from content management to a broad executional role across product, campaigns, partnerships, advertising and marketing projects.

Away from work, she’s passionate about art and enjoys painting portraits and landscapes. Family time is a big focus, with her husband and two energetic boys keeping her happily on her toes. She also enjoys socialising with friends, joining in on her kids’ activities, and keeping busy with home renovation projects.

With a hands-on background in timber and product making, Martin brings practical insight to his role as Trade Account Manager – working closely with builders and installers to help them navigate product selections, timelines, and on-site challenges. Martin also leads the Forté On Site mobile showroom, taking the range directly to site so clients can experience products in person. Known for his approachable style, he’s focused on building strong relationships and making every project run smoothly. 

When he's not on the road, Martin enjoys low-and-slow barbecuing, running, rugby, and time with family and friends. 

Katie's role sees her responsible for creating all written content and helping develop and implement content strategy to ensure the Forté brand is consistent across all touchpoints. She brings extensive experience in marketing, advertising and media, offering an editorial perspective to brand storytelling and marketing initiatives. 

When she’s not working, Katie’s usually cooking something new, discovering local art, or chasing waves and trails around the country. She’s happiest outdoors or at home with her young daughter – her favourite adventure companion. 

With many years’ experience as a Graphic Designer – including working with major brands across advertising and the travel industry – Kirsten brings a wealth of creative expertise to Forté. 

In her role, she handles a wide range of design projects, from ads and marketing materials to detailed technical guides, helping ensure everything the brand produces looks its best. 

Outside of work, Kirsten enjoys keeping active at the gym and playing “Uber driver” for her two busy daughters. 

Mollidy joined Forté with a diverse background in design, client management and project coordination. In her role as Brand Coordinator she helps lead and coordinate brand projects, from new sample experiences and photography/videography shoots to events and brand collateral, as well as taking the lead on a variety of other projects as needed.

Outside of work, Mollidy enjoys exploring the outdoors through hiking and trail running, staying active at the gym, catching up with friends over meals and drinks, reading, and travelling both locally and abroad.

Brad's role at Forté sees him working closely with trades and installers to ensure projects run smoothly and clients are supported every step of the way. He brings experience managing projects from design through to completion, including his previous work with Lightweight Cladding systems.

Outside of work, Brad enjoys spending time with his family, taking long walks with their dog, and mastering the art of “low and slow” on the charcoal BBQ.

As Marketing and Events Coordinator, Camilla supports the team across events, communications and merchandising. She enjoys the creative, hands-on side of her role – from styling displays to helping bring projects and experiences to life.

Outside of work, Camilla is drawn to all things creative, including photography, fashion, and interiors. She also enjoys cooking and spending time with family and friends, especially her nieces and nephews.

Ryan's role sees him leading a diverse team across Warehouse, Order Management, Purchasing, Aftercare, Woodworking and Samples. With a background in RV manufacturing, he brings deep expertise in lean practices, continuous improvement, and the delivery of premium products. Ryan works closely with his teams to refine operations and ensure Forté consistently provides exceptional quality and a seamless customer experience.

Outside of work, Ryan is a dedicated family man and proud father of two. He enjoys getting involved in his children’s interests and spending his spare time on home renovation and landscaping projects.

A qualified CPA and Chartered Accountant, Edmund holds a Bachelor of Economics from the University of Adelaide and an MBA from the University of Strathclyde. His career spans financial management roles across medium and large organisations, multiple industries, and several countries – experience that brings valuable depth and perspective to Forté’s finance function. 

As Financial Controller, Edmund enjoys working with both numbers and people. He’s driven by the challenge of ensuring the finance team plays an active role in supporting and enabling Forté to achieve its vision of becoming the most desired brand in Australasian architecture and design. 

Outside of work, Edmund enjoys jogging, travelling, and spending quality time with his family.

In her role as Trade Account Manager, Alice offers a unique blend of customer experience and design expertise. With a background in tourism and hospitality and formal studies in design, she helps clients find products that make their spaces both personal and inspiring.

A mother of two and an adventure enthusiast, Alice has travelled extensively, cultivating a deep appreciation for culture, creativity and connection. She approaches both work and life with curiosity, positivity and a sense of adventure.

As Lead Showroom Consultant, Danielle serves as the nationwide Team Lead for the showroom team and the Regional Team Lead for Christchurch. She oversees a national team of three consultants, including two regionally, and guides homeowners and local designers through every step of their flooring journey, from concept to completion, ensuring a consistent, high-quality experience across all New Zealand locations.

Danielle brings her role over 12 years of experience in the home interiors industry, with a specific focus on flooring over the past four years. She holds a Bachelor of Fine Arts, a Postgraduate Diploma in Art History, and a qualification in Floor Planning and Design, reflecting her lifelong passion for creativity and interiors.

Outside of work, Danielle enjoys reading thrillers, playing board games, embroidering, and is working towards holding another art exhibition. She also loves spending time outdoors with her four-year-old German Shepherd.

Originally from Riga, Latvia, Diana built her early career working across project management and business operations before following her passion for interiors. That journey eventually led her to Otago, where she now leads our Queenstown showroom and supports clients throughout the Lower South Island.

In her role, Diane works with homeowners, builders, architects, and developers to help specify the right products and guide projects from concept to completion. Known for her attention to detail and warm, client-focused approach, she loves helping people bring their dream spaces to life.

In her downtime, Diane enjoys early-morning gym sessions, gardening, cooking, travelling, and her newest passion – motorbiking.

Dionne has spent most of her career in finance and enjoys the fast-paced, dynamic nature of the industry. As our Assistant Accountant, she works closely with the Finance Manager to support day-to-day financial operations and ensure everything runs smoothly behind the scenes.

In her spare time, Dionne loves spending time outdoors, exploring new places, and heading off on road trips whenever she can.

With over 20 years’ experience in customer service leadership, Stacey brings deep knowledge and a people-first approach to her role at Forté. As Customer Care Manager, she leads the team that ensures every customer’s experience – from order to delivery – runs smoothly and with care. 

Known for her focus on coordination and efficiency, Stacey works closely with clients, installers and the wider Forté team to keep projects on track and standards high. 

Outside of work, she loves spending time outdoors, hiking, and exploring art through exhibitions and gallery visits. 

With over a decade of experience in administration, Caitlin plays a key role in supporting Forté’s Sales Team and ensuring a seamless experience for our customers. She thrives on helping things run smoothly behind the scenes – keeping projects on track and clients well looked after. 

Outside of work, Caitlin’s happiest spending time with her partner, kids and wider family. She loves to travel and is a big sports fan – both on and off the field. 

With over eight years of flooring industry experience, Janine brings extensive knowledge and a customer-focused approach to her role at Forté.  

Janine’s primary focus is Aftercare – ensuring our clients have the information and support they need to maintain their timber products for years to come. She’s also involved in technical and sales support, helping deliver a smooth and positive experience from selection through to long-term care. 

Outside of work, Janine enjoys spending time at the beach, gardening, and relaxing with a good book. 

Working within our Customer Care team, Natalia’s role combines project management with logistics to ensure clients receive their products in full, to the right place, at the right time. She also oversees the returns side of the business, working closely with her team to keep everything running smoothly. 

With 10 years of experience in customer service, Natalia has developed a deep ability to connect with people from all walks of life – a skill that continues to shape her professional journey. She holds a Bachelor of Communications, majoring in Digital Media. 

Outside of work, Natalia’s life is kept full with faith, family sport, music, art and fitness. 

With over a decade in retail sales and experience as a regional manager in the safety equipment industry, Emma brings strong customer service and organisational skills to the Forté team. She supports the sales representatives with pre-sales tasks including quoting, samples, stock checks, and plan measurements, ensuring clients receive accurate and timely information. 

Known for her friendly and proactive approach, Emma helps create a seamless experience for both trade partners and direct customers. 

Outside of the office, Emma enjoys netball – both playing and coaching – as well as running, hiking and travelling. 

Amber plays a dual role at Forté, combining technical precision with problem-solving flair. On the estimations side, she provides detailed take-off measures and professional quotes to support the sales team. She also manages our internal systems – keeping both software and hardware running smoothly for the wider team. 

Her ability to balance accuracy with efficiency makes her an essential link between people and process. 

Outside of work, Amber enjoys online gaming with friends. 

Dan oversees procurement and purchasing across our local and international supplier network, ensuring the consistent delivery of high-quality materials. He also manages our quality control processes, maintaining the standards and specifications that underpin every Forté product.

In his spare time, Dan enjoys an active life with his wife and two young sons. A keen runner, he’s completed several ultramarathons and is a regular with his local Pukekohe run club. He also coaches his sons’ football team.

Bronson has more than 13 years of experience in warehouse and logistics operations, bringing strong organisational skills and leadership to his role as Warehouse Supervisor. He oversees daily warehouse operations — including receiving, storage, order picking, and dispatch — ensuring accuracy, efficiency, and on-time delivery across all processes.

Outside of work, Bronson’s interests include sport, gaming, and expanding his general knowledge with all kinds of trivia.

With over a decade of experience in the building and trade industries, Ali brings a strong understanding of the fast-paced, hands-on nature of the sector. She also plays an active role in her family’s engineering business, giving her a practical perspective on what it takes to keep operations running smoothly. 

At Forté, Ali ensures the seamless day-to-day running of the business – coordinating travel and meetings, supporting the finance team, managing vehicle maintenance, and keeping the office organised and efficient. 

Outside of work, Ali is a busy mum of three and helps run a small farm. She loves spending time outdoors with family and friends, enjoying the best of country and coastal life.

Logan runs our woodworking workshop, overseeing the production of stair nosings and other flooring and panelling accessories. His role also includes maintaining machines and equipment, supporting the showroom teams with displays and panels, and assisting in the development of new products and prototypes.

Before joining Forté, Logan owned and operated his own woodworking business for six years, creating custom furniture. He also brings hands-on experience from his time as a commercial skipper and in wharf building and maintenance.

In his downtime, Logan enjoys making furniture (and the occasional odd creation), as well as surfing and wing foiling.